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By
David Jacobs and Joe Frost
In the increasingly competitive environment communication service providers (CSPs) live in today, the ability to reliably meet customers’ needs, drive loyalty and derive as much revenue as quickly as possible is paramount as traditional revenues disappear.
Internet-based and -derived services present a considerable opportunity for CSPs that can successfully harness them; conversely they represent a considerable threat to those that cannot. This means being able to provide customers with compelling, personalized and timely services which extend well beyond the boundaries of traditional communications services. Twenty-first century communications providers will compete on the breadth of services they supply, even within a market niche, as well as on the eye-catching innovation behind these services.
In today’s globalized, internet-driven market, with so many competitive services on offer, CSPs have neither the internal resources nor the brand reach to develop an entire “long tail” of services by themselves. As a result, they will increasingly need to feed their product pipelines with services sourced from third parties and they will need to be able to “mash up” these services with their own internal services into new, more attractive and differentiated products.
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In today’s globalized, internet -driven market, with so many competitive services on offer, CSPs have neither the internal resources nor the brand reach to develop an entire “long tail” of services by themselves. |
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Rapid Product Assembly Defined
Rapid product assembly is the ability to construct new products, or to tailor products to a customer’s specific requirements, from a well-defined set of components, guided by rules that govern which components can work together. The rapid product assembly process is agnostic as to the source of the components it works with, whether these
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Communications service providers are fast becoming intermediaries in a digital value chain in which their traditional voice and data services are bundled into more sophisticated, value-added products almost as a given. While traditional communications services are contributing a shrinking proportion of a network operator’s revenue, the fact that the world can’t function without them puts the communications service provider in a powerful position when it comes to leveraging its customer relationships to sell a wider range of products, providing that the operator has the ability to bring new products quickly and cost-effectively to market.
Rapid product assembly is therefore a critical capability for network operators playing this intermediary role.
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have been developed in-house or externally by third parties, as well as to how these products are eventually used. Speed of development comes from the fact that products can be assembled from multiple, reusable components, limiting the amount of new component creation needed to bring a new product to market. The reassembly of components in new ways supports innovation and the CSP’s ability to refresh product offerings on a regular basis.
New components can easily be defined to the rapid product assembly process and the rules base updated, continually expanding the feature sets available to product developers for the creation of new, or the enhancement article
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