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By
Rami Hadar
No modern business sector has demanded more and faster adaptability to change than the service provider industry. No sooner is a service provider paradigm established than another one — with new provisions, new services, and new technology — takes its place. For today’s service providers, those who adapt to subscriber needs and demands will survive and thrive, while those who do not will ultimately fold. Incorporating new content-based and value-added services into the product offerings will not only attract dissatisfied users from other providers, but also reduce churn among existing subscribers and increase average revenue per user (ARPU).
Deep packet inspection technology, known as DPI, closely inspects and identifies network traffic by user and application type, helping to transform the service provider network from a system of “dumb” transport pipes to “content-aware” service pipes. DPI has been highly instrumental in facilitating the provisioning of today’s content-based and value-added services for cutting-edge providers, and is continuing to be essential to guaranteeing the quality of those services. Importantly, DPI is paving the way for new services as part of innovative packages offered in the future.
In this article, we will look into the future of content-based and value-added services and what form they might take. We will also explore how the use of a powerful DPI engine will help enable and ensure the success of these services of the future.
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Deep packet inspection technology, known as DPI, closely inspects and identifies network traffic by user and application type, helping to transform the service provider network from a system of “dumb” transport pipes to “content-aware” service pipes. |
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will also vary widely as users seek to customize their broadband experiences to their own unique requirements.
If all these specialized services could come from their service provider, both the subscriber and the provider would benefit from a single source for multiple services. For example, a subscriber could purchase a personalized service package that provides high-speed Internet access, parental controls, and intrusion detection — providing a complete set of solutions with the ease of
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The Services of Tomorrow
It is difficult to know exactly what services subscribers will be clamoring for in the future, but based on the behavior of consumers today, tomorrow's “must haves” are likely to constitute an eclectic mix of content-based services (like high-performance gaming) and additional value-added services that content tends to give rise to, like parental control and denial of service protection. The specific mix of services consumed by individual subscribers
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one-stop shopping.
The same service provider might offer a new type of gaming package that meets the requirements of the growing number of users who participate in massive multiplayer gaming. For other customers, this service provider might devise a series of packages that include high-quality web TV, high-quality VOIP, and other specialized services that are currently being provided by independent vendors.
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