Pipeline Publishing, Volume 6, Issue 9
This Month's Issue:
Business Class
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Google, Apple Up Device Ante ...and other important news

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and competing devices continue to grow. Gartner, Inc. predicts that consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $600 million worldwide. Gartner predicts that mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

Gartner forecasts that worldwide downloads from mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.

Mobile TV Push
While games are expected to dominate mobile downloads, much more bandwidth intensive mobile television could become more mainstream in the U.S. as more than a dozen companies at CES introduced more than 20 new mobile DTV products that they plan to roll out in the coming year, including netbooks equipped with mobile DTV; battery-operated portable mobile TV sets; mobile DTV USB receivers for laptop computers; Tivit, a Wi-Fi access point for mobile DTV reception; prototype cell phones with mobile DTV.

New devices and new offerings will put increasingly more stress on the network.


Amdocs, globally there will be more than 7 trillion devices requiring support, bandwidth and new business models by 2017.

That figure is based on a survey conducted by Frost & Sullivan. Among some of the surveys other findings: Wholesale services and partnering with consumer Internet companies such as Facebook and Google are increasingly providing business opportunities and outsourcing at least part of their operations will be critical for service providers to succeeding in the connected world. More than 80 percent of survey respondents cited investment in the network and network planning as the number one area of investment in terms of preparation for the connected world. In addition, respondents identified the areas of device activation, billing, charging, settlement and customer-directed self-service as essential to ensure future success. Seamless activation, self-healing devices, and "do-it-yourself" support were ranked as critical.

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executives were pointing to a strong outlook for their business.

With some 30 stations already on the air, broadcasters are now upgrading their transmission systems to offer a variety of mobile DTV channels. Beyond basic programming, the mobile TV devices promise will offer electronic service guides, Web access, polling and voting. CES exhibitors also displayed transmission and test equipment for broadcasters.

Devices to Exceed 7 Trillion
New devices and new offerings will put increasingly more stress on the network resources of services providers. According to


Cisco Execs Highly Positive
Networking equipment maker Cisco exceeded analyst expectations in its quarterly earnings announced in early January, and company

Company CEO John Chambers said that the financial results indicated the economic recovery is entering the second phase. This starts to confirm some of the predictions from Gartner and other analysts that telecom-related spending will increase in 2010.

“During the quarter we saw dramatic across the board acceleration and sequential improvement in our business in almost all areas,” Chambers said. “We believe that we are extremely well-positioned as economies around the world continue to improve and our customers increase their technology investments.”

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Editor’s note: Every month, Pipeline brings you a roundup of the latest in news impacting the OSS/BSS space. For news coverage as it happens, visit Pipeline’s News Center or subscribe to our Twitter/RSS feed.
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