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Chodoronek says Verizon is fully aware of the competition, and described Verizon’s strategy for dealing with these new competitive threats as (and I promise I told him nothing about my football-crazy lead-in) “blocking and tackling”.
However, there are still many gaps in the market. Wireless is one of those gaps. Business customers are often faced with mobile plans that are just cobbled-together masses of consumer plans, not appropriately-sized and not even given a bulk discount. That’s one area in which improvement can still be made.
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Back to the big picture, the business market is often dominated by inertia. |
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Back to the big picture, the business market is often dominated by inertia. Longtime subscribers tend to take their service providers for granted. However, in an era of cost-cutting, no fatty plan is safe. Value must be identified, or enterprise customers, like residential customers, may just churn, churn, churn.
Perhaps that’s why we didn’t see more from the business providers during the Super Bowl. Maybe this is the big game.
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