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rates of between 3% and 4% per month). Bundling is just one of several program keys to creating customer stickiness by providing additional services with discounts and generating revenue for a longer period.
To support these new services and the customer’s personal lifestyle, service providers need to transform their business processes and systems. Service providers that consider waiting until the economic crisis has passed to transform should reconsider this decision, as they are likely to face business challenges and even revenue loss to competitors that are ready for this new generation era. “No doubt there are numerous hurdles to still overcome and there are a lot of uncertainties still to be defined, but 2009 should prove to be a
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Regardless of the economic slowdown, it’s evident that customers are willing to give up other spending in order to retain their lifestyle-enabling mobile services. |
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Regardless of the economic slowdown, it’s evident that customers are willing to give up other spending in order to retain their lifestyle-enabling mobile services. This implies that service providers need to transform their business systems; however, the business case for that sometimes can’t be justified, especially today. I believe this conflict can be solved, as it is not just about reducing the TCO. Increasing the revenue line item with
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good year for CSPs that stay the course and complete the transformation work already in process,” says Stratecast in a December, 2008 publication entitled “OSS/BSS Consolidation Shows Market Maturation but New Business Needs Push the Innovation Envelope.”
Business transformation is a journey with numerous obstacles along the way, due to the large number of systems, business processes, requirements, sales channels, and services which all need to be aligned to play in sync. To ensure this, service providers should seek the best possible products, and more importantly, vendors with proven expertise and best practices to pave the way to their success.
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such new revenue streams will substantially affect the profits, even more than decreasing the TCO will.
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