Pipeline Publishing, Volume 7, Issue 8
This Month's Issue:
Enriching the Mobile Experience
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January


3
Service Providers Confront a World of Devices
   By Tim Young


2011 is upon us, and boy, oh boy, do wireless service providers have their work cut out for them.Over the past few years, mobile providers have gone from providing mobile telephony to providing a mobile lifestyle, allowing consumers to remain connected, regardless of their physical location. With...

» read complete article


3
The Changing Face of Mobile
   By Jesse Cryderman


As the development of wireless technologies continues to advance, the very definition of a mobile device is changing. A few years ago, mobile devices were either handsets or awkward USB devices for laptop-equipped business users on the go. Today the landscape has expanded and the map of mobile...

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3
Anywhere Computing: How Mobile Apps are Changing the World
   By Jesse Cryderman


Despite economic downturns, natural disasters and pervasive political punditry, those with a modicum of digital savvy have been able to use technology to make significant improvements to their personal, family and business lives. Tasks that once required a phonebook, a licensed detective and a...

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3
Why Location is the Next Big Thing: Location-Based Services for churn reduction AND revenue growth.
   By Tim Young


Location has always been a tremendously important aspect of business. We all know the old cliché about its importance in real estate, and that same battle-cry of “Location, Location, Location” has found its way into countless other industries, from advertising to entertainment.However, the growth...

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3
Ensuring Quality of Experience for Mobile Data Services
   By Vikas Trehan


Whether mobile service providers are operating in developed or developing markets, they face the common challenge of managing the inevitable demand for increased bandwidth and the expectation of a flawless end-user experience.Take, for example, the experience of one carrier that recently came to...

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3
Removing BSS Complexity while Enhancing the Business Customer Experience
   By Matt Hooper


The level of data, products and services that Communications Service Providers (CSPs) offer has increased greatly in the last 10 years, to the point where complexity is placing unnecessary burdens on customer operations, increasing costs and negatively impacting customer experience. Coupled with new...

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3
Pipeline’s Guide to Mobile World Congress 2011
   By John Wilson


Next month, GSMA’s Mobile World Congress returns to Barcelona. Attendance expectations are high for the show, with the event staff planning on welcoming 50,000 attendees from over 200 countries converging on Fira de Barcelona (in Barcelona’s Montjuic district) for some insight on what’s next in...

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3
A Better Mobile Experience through Managing People, Process, and Technology
   By Fareed Khan


The holiday season has drawn to a close, and while many consumers may have sworn off shopping as a new year’s resolution, chances are that resolution won’t last long, and most will be back in the mall or online with wallet in hand. For mobile operators, a valuable resolution may be to look at those...

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3
Service Providers: Take Control of Your Policy Decisions
   By Lucas Skoczkowski


Today’s banquet of mobile broadband capabilities offered to customers is not only challenging service providers’ bandwidth management, it is also putting increasing pressure on CSPs on how they can monetize these services. When we consider that watching an hour of YouTube clips is the equivalent in...

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3
Letter from the Editor: January 2011
   By Tim Young


“I'm a shooting star leaping through the skies like a tiger, defying the laws of gravity. I'm a racing car passing by like Lady Godiva; I'm gonna go, go, go. There's no stopping me.”-- Queen, “Don’t Stop Me Now”(For those of you playing along at home, that’s the second consecutive letter from the...

» Read the full letter...


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