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Maximizing Return on Backhaul Investment
The exploding demand for mobile data
has created unprecedented financial
and infrastructure pressure for mobile
operators and service providers
worldwide. The traditional approach of
oversizing the network infrastructure
has proven to be financially unviable
and counterproductive to growing the
revenue stream from data services
while remaining competitive. Carrier
Ethernet in the backhaul domain has
been the right choice for service
providers due to its flexibility and cost
efficiency—but it does not reduce the
need to rightsize the devices,
interfaces and links to maximize the
benefits that it brings. Rightsizing while
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Rightsizing while maintaining end-user QoE is a delicate balance that requires a pro-active and holistic approach. |
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data are indispensible in achieving the
objective of rightsizing the network for
the future. Being able to do all of this
down to every sub-element (interface,
class of service, and VLAN) is important
in determining the patterns of each
traffic type. An integrated network,
service and application performance
approach to network and service
assurance provides the needed
balance between cost-containment and
customer experience.
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maintaining end-user QoE is a delicate
balance that requires a pro-active and
holistic approach to assuring network
and service quality.
Data traffic patterns of mobile
consumers are extremely temporal, as
the experience of the carrier in the
earlier example illustrates. Holidays,
events, and marketing initiatives can
have a major influence on consumers’
messaging, browsing, downloading,
and streaming patterns. An accurate
comprehension of traffic patterns
requires deep analytics. Industry-
proven concepts such as “busy day”
and “busy hour” designations are
crucial in determining the worst stress
levels of the backhaul network. Hourly
baselines, engineering benchmarks,
and traffic forecasts based on historical
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Meeting the Challenges of Mobile Data Service Delivery
No matter where in the world they operate, service providers have to simultaneously meet the network bandwidth and service quality demands of both consumers and business customers while still making a profit. To meet these challenges, providers should equip themselves with the intelligence and topology awareness they need to manage their mobile end-to-end network infrastructures and application delivery environments.
Having the right service assurance solution in place is critical to providing
high quality services that will differentiate offerings, retain and add new
customers and increase revenue.
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